睿符品牌传播机构     -> Symphony Works
Proficient in Innovation & Focus on Details--Revo Assisted Fotile New Wind MagicCube to be on sale
Symphony Works〗 2013/04/16

The new products release conference of Fotile New Wind Magic Cube was grandly held in Beijing Garden Art Center on Mar. 25th, which not only made the guests witness a unprecedented smoke-absorbing effect of New Wind Magic Cube, also closely connected the high-end positioning of Fotile brand. As Fotile’s PR service provider, Revo Branding Communications Group was completely in charge of the entire planning and execution, which was running a visual banquet together with Fotile, and also could be called the classic work of new product release conference.

As a Chinese high-end kitchen appliance expert and leader, Fotile always focuses on the research and manufacture of high-end embedded kitchen appliance and devotes itself to offering an advanced design, humanized kitchen technology and reliable quality high-end embedded kitchen appliances for those who pursue high-quality life. “Active Evolution” which keeps pace with the times has become the brand “gene” of Fotile and accomplished Fotile’s leading status in the market and influence. The Wind Magic Cube product is the brand-new performance of Fotile’s “Active Evolution”. The effect of smoke-absorbing is unprecedented, leading a new trend of healthy and environmental protection kitchen life. Fotile hopes that a refreshing new product launch activity will show Fotile’s leading strength to leaders of industry association, partners and media reporters. Meanwhile, it will also deepen the recognition of New Wind Magic Cube product’s revolutionary meaning.

From the point of Revo’s view, no matter the development history of Fotile brand or the new product launch, it closely associated with “Active Evolution” concept so the press conference should be themed as “Active Evolution”. The style of the whole activity should display high-end and quality. The best way to perform “Active Evolution” is innovative video as it not only let audience feel the strength of Fotile brand, but also directly demonstrate the product advantages of New Wind Magic Cube, especially the high-quality innovative video.

Under the great efforts of the team, Revo has planned and produced three innovative videos. From the opening video embodying “Mission-driven” and leading the guests into the mission of Fotile brand, to the innovative video “Active Evolution” embodying the process of the evolution and bringing the shock of New Wind Magic Cube product, and to the celebrities’ exclusive interview video interpreting new product by the topics such as innovation, design and life, a series of innovative videos have become the biggest highlight of the whole event. Such kind of unusual press conference format more perfectly narrated Fotile’s “Active Evolution” world with international and high-end style.

Opening Video introduced Fotile brand’s Mission

Fotile’s “Active Evolution” innovative video combined with flying butterflies

Climax came along with “Active Evolution” video, New Wind Magic Cube product appeared astonishingly

Exclusive interview video of celebrities showed the high-end positioning and quality of New Wind Magic Cube

Apart from the performance in on-site activity, details handling and layout play an important role in a high-end and high-quality press conference. No matter the decoration outside the venue or the layout of the venue, we all need to consider thoroughly. In the activity venue, grand layout, great lighting and sound as well as grasp of details made the activity a high-end quality. Outside the venue, the unique venue door head, flags, photography background board and 3D logo brought guests into a Fotile brand’s “Active Evolution” world, displaying an international and grand feeling. Moreover, through the delicate decoration of fashion experience area, participants could enjoy well-prepared buffet and experience considerate care in the atmosphere full of innovation and sense of quality.     

Grand layout of activity on-site

International-styled concise layout of outdoor place, Venue door head and photography background board of Fotile

Delicately decorated Fotile’s flags and 3D Logo outside the venue


Innovation Design of Fashion Experience Area & Buffet

Revo has unique understanding and rich experience in event planning, video innovation and activity management. Through an international, high-end and high-quality visual banquet, combine Fotile’s brand positioning and new product’s revolutionary significance. Famous brand expert, founder and President of Revo Branding Communications Group, Mr. Sun Lei said, “Fotile as a high-end brand places a particular emphasis on detail quality. The launch press conference of New Wind Magic Cube was recognized by client, which is the best praise for Revo’s comprehensive ability in event planning and activity management. Hope that Revo will provide professional PR activity service for more corporations relying on its professional quality.”  

About Revo

Revo Branding Communications Group was founded by the domestic experienced branding expert Mr. SUN Lei. Phoenix PR, May Entertainment, Macro Interactive, Revolution AD and Legend Exp. are our five subsidiary brands. We have invented revolutionary branding communication theories such as Brands Blueprint System, UBL (Unique Brand Language) and Brand Symphony Communications. We adopt innovative consulting service and integrate international outstanding resources. We are engaged in using excellent full-communication products such as Creativity, PR (public relations), Experience and Interaction communications, to help a brand grow and achieve its leadership status.

About Sun Lei

Sun Lei, Born in 1976, Senior Brand Expert
Sun Lei established Revo Branding Communications Group and served as President. Phoenix PR, May Entertainment, Macro Interactive, Revolution AD and Legend Exp. are our five subsidiary brands devoting to brand communication system offering brand strategy, training and innovative communication service. 

While managing Revo Branding Communications Group, Sun Lei also took the initiative to write a book Revo Branding Thoughts and professional articles released on Modern Weekly, International Advertising, Modern Advertising, Grand Advertising, Advertising Pointer, emkt.com, yesky.com, cnad.com, and globrand.com.

Brands Blueprint System, created by Sun Lei, together with UBL (Unique Brand Language) and Brand Symphony Communications, We adopt innovative consulting service and integrate international outstanding resources. We are engaged in using excellent full-communication products such as Creativity, PR (public relations), Experience and Interaction communications, to help a brand grow and achieve its leadership status.


For more information, please contact:
Revo Branding Communications Group: www.revobranding.com
Miss Zhang Jiayong: 010—85787951—805 jiayong.zhang@revobranding

 

 
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