REVOBRANDING     -> Collaborations
CAO XUE QIN -- Lyric Stage Artistic Design, Performing Classic
Collaborations〗 2014/06/16

    2013 is the 250th anniversary of great Chinese classical novel master Cao Xueqin’s death, his bumpy life and the grand great work A Dream of Red Mansions bring a redology upsurge to Chinese literature and even the world art palace, make countless redology fans to follow today. Recently, national music and musicals research center of Peking University made the large-scale original national musicals work CAO XUE QIN in a high level.

Introduction of Creation Team:

Director: Zhou Yingchen

Scriptwriter: Kuang Da

Composer: Zhou Xueshi

Stage Director: Wang Xingang

    2013 is the 250th anniversary of great Chinese classical novel master Cao Xueqin’s death, his bumpy life and the grand great work A Dream of Red Mansions bring a redology upsurge to Chinese literature and even the world art palace, make countless redology fans to follow today. Recently, national music and musicals research center of Peking University made the large-scale original national musical work CAO XUE QIN in a high level, fill the history blank of the redology performance in the musicals stage with the stage artistic design supporting of Revo Branding Communications Group which is the domestic leading brand, made the whole work full of vivid and lifelike stage artistic, at the same time combining with distinctive ethnic characteristics. Unique and original perspectives add a brilliant light to our country’s another classic musical play undoubtedly.

    It is learned that the CAO XUE QIN stage artistic design is another typical case for Revo branding communications group to make cross-border cooperation. At this point, the exploring road for Revo visual products not only in unique innovation of product launching video, and covering five dimensions: " conference activities video ", "the stage background video", "web show", "micro movie", "advertising video", but also shine greatly in stage visual performance and application of new and high technology.

    As the domestic leading and the most fast growing brand communications group, From beginning of its founding, REVO has always adhere to cross-border public relations services as core advantage, take consulting services as the core guide, using the achieving means such as: creative strategy, entertainment marketing, experiential marketing, interactive marketing, event marketing, shape own value system, build the cultural band world. Especially these two years, under the steady and successful pattern of the original brand domains, relying on the keen sense of industry, ahead of the market needs, organized a Revo film and television production team which average industry experience is over ten years. Truly achieving an all-around service that covering creative consideration, filming skills, professional editing, technical effects. Devote to studying and practicing how to show enterprise image high-end visual product that is richer, tastier, and closer to consumer’s inner heart.

    Whole work of CAO XUE QIN break the audience cultural stereotypes to A Dream of Red Mansions, in a more open musical creation thought, more emotional stage artistic design to make an original explanation on Cao Xueqin and A Dream of Red Mansions, dominated the way of virtuality and reality combination, make Jia Baoyu the protagonist of A Dream of Red Mansions walking out the book, and make Jia Baoyu and Cao Xueqin in the real life look at each other, showing turbulent fate and circumstances, reality and dream on the stage at the same time. Through the freedom expression form of musicals, appearing the Cao Xueqin’s own feelings and life philosophy, highlight Cao Xueqin’s poet spirit of "self-que, freedom, nature", and the original life of "worthy of praise, alas ,sadness,"

    The whole play contains eight scenes: Suffering Consideration, Haunting Old Dreams, Bao Dai Chai, Grand Garden, Offering Sacrifice to Xiao Xiang, Bitterly Searching House and Confiscate Property, Begging in the Long Road, Mount Xi Tear. Stick to primers of “fantastic speaking full of page, written with bitter tears, everyone thinks the author mad, but who know the spirit of it?” making the play attractive and show an unique artistic form by the way of empty and full. In particular, the whole work by virtue of the stage artistic design of Revo Branding Communications Group and widely apply the modern high-tech stage artistic techniques, make the stage artistic background more precise, stereoscopic, service the plots by using the visual impact, express the character emotion and life philosophy vivid and profound, real and imagined, as if the shock and touching situation that Cao Xueqin made in A Dream of Red Mansions “Truth becomes fiction when the fiction's truth; Real becomes not--real where the unreal is real. ” no wonder make people feel marvelous and surprising.

Wonderful Stills

Opening

Haunting Old Dreams

Bao Dai Chai

 Grand Garden

 Songs of Burying Flowers

 Bitterly Searching House and Confiscate Property

 Begging in the Long Road

 Mount Xi Tear

Epilogue

     Large original national musicals Cao Xue Qin, not single character biographies, not the new interpretation of A Dream of Red Mansion, not a new era show of classic stunt, this is a new national musicals, the creation of this national musicals maintain more freedom and possibility from the breakthrough of the structure to the integration of national elements, perfectly matching between 5-dimensional video technology and famous director, make many redology fans enmesh the play and as if back to the dream that obsessed many people.

 
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